Basil offers to create and manage ‘Virtual Studios’ for advertising, design and interactive agencies to outsource artworking for press and print, film and radio postproduction and web applications and development.

The Basil model is based on the traditional advertising agency, which used to have a creative department and a studio separately. Basil concentrates on the functions of a studio, managing all the labour-intensive work, which goes into creating and managing a brand campaign. The significant difference is that unlike a traditional studio which is onsite, this is ‘virtual’ and manages and executes jobs for all media like print, web and film.

By using these services not only can the agency reduce digitization costs by more than 30%, but also experience faster turnaround time due to the time zone difference. The following are the key advantages of the Basil model:

• Dedicated skilled capacity to do artworks and web development work
  while the agency's art directors and designers could be relieved to do
  original creatives and designs
• 24X7 capacity so that the turnaround time for all jobs are minimal
• Placement of an onsite studio manager at the agency’s premises, if
  required to manage traffic of jobs with the virtual studio in India
• Skill sets of artists, web designers and programmers, hardware and
  software according to specific requirements

What is significant is that Basil would procure the right people, the right software and the right hardware specifically to match the agency’s requirements, so that the ‘virtual studio’and the agency’s creative department are compatible and in synchrony.

Click the links below to learn more:
for press
for web
for films