Basil was incorporated in November of 2004 to add a fresh perspective to the international advertising and design industry.

Probably the first independent business process outsourcing (BPO) company in the advertising industry, Basil addresses the need among agencies across the globe to improve profitability by offering to handle all back-end, non-creative processes. This would be achieved by creating and managing ‘Virtual Studios’.

With established domain knowledge and the use of internet technology, Basil’s studio in Bangalore, India, would work 24X7 with servicing and creative teams of agencies anywhere in the world. So it’s goodbye expensive, moonlighting freelancers. Goodbye headcounts.

Basil is promoted by an ex-advertising team who obviously understands the pains and processes, the work pressure, the last minute corrections, the deadlines, the delays and the screaming clients.

The company is currently present in London, Canada and Sweden with plans to establish offices in USA and Singapore.